Art of Sell Media Kit | Brand Assets & Press Resources

The Art of Sell media kit.

Brand assets, voice notes, community stats and press resources for partners, journalists and content creators writing about the founder-led sales community.

Press enquiries: info@artofsell.co

The community in numbers.

Use any of these figures in features, partner content or speaker introductions. All current as of April 2026.

150+
Masterclass Replays

Library of recorded sessions covering pricing, follow-up, objections and closing.

2
Live Sessions Per Week

Coaching and community calls every week, no cohort gaps.

700+
Founders Coached

Across consultants, coaches, founders and sales leaders.

Brand bios, ready to use.

Pre-approved descriptions of Art of Sell for press releases, partner pages and feature articles. Pick the length that fits the format.

Short

One-liner

~30 Words

Art of Sell is a founder-led private sales community where consultants, coaches and founders learn to lead high-trust sales conversations and turn engagement into revenue.

Long

Full description

~120 Words

Art of Sell is the private platform where founders, consultants and sales leaders master high-trust selling. Founded by Richard Moore in 2014, the community runs on weekly live coaching, masterclasses with leaders from brands including Coca-Cola, Nike, Louis Vuitton, Microsoft and Google and a library of over 150 replays. Members work on real deals in real time, with practical frameworks for pricing, follow-up, objections and closing. The platform also runs accountability challenges and other initiatives to drive member focus. Membership runs on a quarterly or yearly basis and includes coaching calls, masterclasses, advanced challenges, the full member community and the Doctor Method™ framework developed by Richard Moore.

The Art of Sell mark, in every context.

Primary wordmark in light and dark variants. Use the white mark on dark backgrounds and the dark mark on light. Do not recreate, restyle or paraphrase the logo. Use the originals.

Art of Sell logo on dark Wordmark · On Dark
Art of Sell logo on light Wordmark · On Light
Do
  • Use original files. Never recreate the logo
  • Maintain clear space equal to the cap-height of "A"
  • Use white logo on dark, dark on light
  • Scale proportionally. Never stretch or skew
Don't
  • Apply gradients, shadows or outlines
  • Change the typeface or letterforms
  • Place on busy or low-contrast backgrounds
  • Recolour outside the approved palette
Download Logos

A short, sharp palette.

Three working colours. Black does the structure. Orange does the accent. White does the breathing.

Rich Black
Hex#0A0A0A
RGB10, 10, 10
CMYK0, 0, 0, 96
AoS Orange
Hex#F97316
RGB249, 115, 22
CMYK0, 70, 95, 0
Pure White
Hex#FFFFFF
RGB255, 255, 255
CMYK0, 0, 0, 0
Soft Grey
Hex#F5F5F5
RGB245, 245, 245
CMYK0, 0, 0, 4

Two typefaces. No exceptions.

Inter for everything you read. Oswald for everything that needs to shout. Both are free, web-licensed and available on Google Fonts.

Body and Headings
Inter
Regular 400 · Medium 500 · Semibold 600
Aa

The quick brown fox jumps over the lazy dog.
0123456789

Regular Body copy and paragraphs
Semibold Headlines and titles
CTAs and Labels
OSWALD
Medium 500 · All Caps
Aa

The Quick Brown Fox 0123456789

Medium Buttons · Eyebrows · Tags
Tracking 0.12em to 0.18em
Download Fonts

How Art of Sell sounds.

The brand voice is direct, confident and human. It doesn't sell selling. It teaches it. Use these notes when writing partner content, social or press copy.

Do

  • Lead with the problem the member faces, not the platform
  • Use plain English. Short sentences. Active voice
  • Reference real outcomes (closed deals, raised prices, better follow-up)
  • Stay confident without being aggressive
  • Position selling as a craft, not a hustle

Don't

  • Use sales clichés (game-changing, leverage, synergies)
  • Promise revenue figures or guaranteed results
  • Talk down to the audience or sound preachy
  • Use em dashes, Oxford commas or AI-style filler phrases
  • Mention pricing without context

Brands Hosted in Masterclasses

Leaders from these companies have led sessions inside the Art of Sell community. Use the list, or the logos, when referencing the platform's calibre.

Louis Vuitton Dell Microsoft Google London Stock Exchange Coca-Cola Expedia Universal

Inside the platform, visualised.

Approved screenshots of the Art of Sell community for use in features, partner content and press articles. Click any tile to download the high-resolution version.

Press and partner enquiries.

Pick the right inbox and we will come back within two working days.

Press and Media

info@artofsell.co

Interview requests, fact-checks, quote approvals, brand mentions.

Partnerships

info@artofsell.co

Brand collaborations, masterclass guesting, co-marketing, affiliate.

Membership

info@artofsell.co

Joining the community, billing questions, member support.

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